Candidate Stories

Candid Stories: Instagram's war against BeReal

Welcome to the world of Candid Instagram Storiesa new way of sharing content that is changing the way users interact on the platform. If you haven't heard about this new feature yet, don't worry, in this article we'll tell you everything you need to know about it.

What are Instagram's Candid Stories?

Candid Stories are a new Instagram feature that allows users to share stories in a natural way. It consists of publishing a spontaneous photograph with the same characteristics as BeReal. You must share photos of what you are doing at the moment and you have a certain amount of time to do so. And just like on this platform, if you ignore the notification to upload content, you won't be able to see other people's posts.

This new feature can be found in the Stories section of Instagram, although for the time being not available to all usersIt is only active in certain locations. 

If you are one of those who still can't access them, don't worry, Instagram is working to make this option available to all users and in less than a blink of an eye you will be able to access them from your phone. 

Candid Stories: Instagram's war against BeReal

How do Instagram's Candid Stories work?

The way this platform works is that, at any time during the day, the application itself sends an alert to tell users to share a photograph of what they are doing at that very moment. Users will have only a few minutes to do so. From this warning, which is repeated once a day, the countdown begins. Two photos will be published in the same story, one by way of selfie with the front camera and another with the rear camera.

Unlike BeReal, these heartfelt Instagram stories can be uploaded voluntarily by users at any time. Unlike this social network, which is done when the App commands. 

These stories will be visible from the stories section, i.e. at the top of your feed. However, only users who have uploaded their "Candid" content will be able to see it.

And as with any story, you can interact with the other stories uploaded by the users you follow, of course through the DM.

The aim of all this is to forget about editing, filtering and montage and share content as naturally as possible..

On the other hand, if you are one of those who shy away from this new feature and you like to use Instagram as you know it, the platform offers you the option of using it as you like. possibility to deactivate this option from the settings section. This way, you won't receive the notification to upload Candid Stories on your device and you will be able to see your Instagram as usual.

How are they competing with BeReal?

Candid Stories: Instagram's war against BeReal

BeReal is the social network that is all the rage, born in 2020 and whose aim is for its users to create real content and free of any kind of editing. The platform does not allow uploading photos taken before receiving the notification, but they must be done at the time both from the front of the mobile phone and from the back.

The platform is very peculiar because does not allow the use of any type of filter on your photos, and it tells you what time of day to post them. In this way, the social network makes sure that your content is as real as possible. Therefore, if you are looking to become famous, this is not the platform for you. This is why the application is not designed to keep users on the hook to her for hours on end.

Due to the furore that this app has caused, Instagram has decided to add its variant, the aforementioned Candid Stories. As we have been able to see, this new function that the Meta app has decided to incorporate is practically a copy of BeReal. 

This is not the first time that Instagram has done this, first it was the stories and Snapchat filters. Later came short videos with music called Reelsso reminiscent of TikTok. Now it's the turn of BeReal and its natural, instant and anti-posture photos.Instagram is once again stealing from its competition.

In this case, it has turned its attention to the meteoric growth of French app BeRealThis application does not have influencers and wants to put an end to posturing, and with a novel formula that is causing a furore among Generation Z. 

Why are Instagram's Candid Stories popular?

Instagram's Candid Stories have been well received by users due to the growing demand for realism and to be seen as we are on social media. Users want to have more control over who sees their content and how it is shared, so candid stories allow consumers to sharing stories simply, without filters and at all anglesThis gives them more freedom to share content without worrying about repercussions.

In addition, Candid Stories also offer a way to publish more authentic and honest content. By allowing users to share stories of what they are doing at the moment, it is possible for them to reduces social pressure to present a perfect image and polished on social media. People are able to share more personal and authentic stories. without worrying about being judged or stigmatised.

Another reason why these stories are so popular is because they allow users to connect with their audience in a more meaningful way. By sharing content with a specific audience, users can target people who are more relevant to them and who may appreciate the content in a more personal way. This can be especially important for influencers and brands who are looking to engage with their target audience.onnecting with your audience in a more particular and expressive way.

In addition, honest stories are also a form of combating online bullying and cyber-bullying, as it reduces the likelihood of users being bullied or harassed. This can help to create a safer and more positive environment in the social media.

How can brands use Instagram's Candid Stories?

The Candid Stories of Instagram offer a new way for brands to connect with their audience. By their very nature, they are a excellent option to reach out to followers and humanise your brand or account. Social media users are increasingly looking for authentic and real content, and this feature allows for just that.

Show the day-to-day work of the company and the team members. in their work environment can create a deeper connection with followers, as it gives them an insight into the company culture and how they work. In addition, sharing the process behind the creation of a piece of content can also be very interesting and educational for followers.

In addition, Instagram's Candid Stories can also be a way of creating more emotional and authentic marketing campaigns. By allowing users to share personal and natural stories, brands can create content that resonates with their audience in a more meaningful way. This can help brands build more lasting and loyal relationships with their followers.

In short, it is a excellent opportunity to show a more authentic and approachable version of your brand or account.This can significantly increase engagement and follower loyalty.


In conclusion, Instagram's Candid Stories are an exciting new feature that is changing the way users interact on the platform. They offer a way to share more authentic and meaningful content.

So, what do you think of these heartfelt stories? We'll read you in the comments!

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