How to define your Buyer Persona in 9 steps
Si eres dueño de un negocio o trabajas en marketing, probablemente hayas oído hablar de las buyer personas. Pero, ¿sabes qué son exactamente y cómo puedes definir las tuyas? En…
Category Branding
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Everything you need to know about Copyright and Copywriting
Have you ever wondered how you can protect your ideas and creative content? If you're a writer, blogger, artist or any kind of content creator, you've probably found yourself...
Criticism of football referees' decisions: freedom of speech VS. right to honour
Football is a sport of great passion all over the world, and every match is followed attentively by millions of fans everywhere. However, on occasion,...
Influencer reputation: How can it affect your brand?
In the age of social media, influencers are one of the tools most used by brands to promote their products or services. But what happens when the...
Candid Stories: Instagram's war against BeReal
Welcome to the world of Instagram's Candid Stories, a new way of sharing content that is changing the way users interact on the platform. If you're still...
Using competitors' brands as keywords in Google Ads can be very expensive.
The use of competitors' trademarks in Google Ads is a very common practice which, until now, had been tacitly admitted, as there was no pronouncement on the matter. However,...
Phishing: The most popular brands used in cyber scams - how can you protect yourself?
The increase in cyber-scams, or better known as Phishing, is inevitable, all a consequence of the digital era in which we live. However, in addition to the actual...
Branding: Fundamental elements to create a defined and strong brand
Our brand is the first element that customers will perceive of our business. Therefore, it is essential to create a solid, well-defined brand that reflects what we are...
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