How to define your Buyer Persona in 9 steps
If you own a business or work in marketing, you've probably heard of buyer personas. But do you know exactly what they are and how you can define yours? In...
Category Design
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Influencer reputation: How can it affect your brand?
In the age of social media, influencers are one of the tools most used by brands to promote their products or services. But what happens when the...
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