Egosurfing: Protecting your digital identity and reputation on the Internet

Egosurfing: Protecting your digital identity and reputation on the Internet

Our lives are closely intertwined with the Web. Increasingly, our personal details, opinions and even our photographs are being posted on the vast Internet. Sometimes this exposure can be beneficial, such as when we promote our skills or share our experiences. However, it can also be harmful, especially when it is unwanted or damaging information about ourselves. In this article, we will explore the concept of "egosurfing", a practice we should all adopt to protect our digital identity and reputation.

What is Egosurfing?

Egosurfing is the practice of searching for information about oneself on the Internet using search engines and social networks. This activity involves not only looking for what we have voluntarily published, but also tracking the information that others have shared about us. The aim is to understand what is said about us, how it is said, by whom and for what purpose.

Egosurfing: Protecting your digital identity and reputation on the Internet

5 Reasons to go Egosurfing

Egosurfing is more than just a curiosity. Here are five reasons why you should incorporate egosurfing into your routine:

1. Control of information

Egosurfing allows you to have a full control over the information that is available on the Internet about you. This information can be of three types: what you need to publish, what you could omit, and what should never be online. By knowing what is there, you can make informed decisions about how to manage your personal data.

2. Avoid work and personal problems

In today's world of work, it is common for theEmployers to search the Internet for information on applicants. Preventing certain damaging information from being published is essential to protect your job and personal opportunities. In addition, you can prevent sensitive informationsuch as your address or telephone numbers, be made public and protect yourself from potential threats.

3. Monitor your public image

Egosurfing allows you to assess how others perceive you based on the information available online. Knowing what is being said about you helps you to modify or remove information that could damage your reputation.

4. Detect identity theft

It is also a useful tool for detecting phishing on the Internet. You can identify if someone is using your name, photos or personal information without your consent.

5. Professional development

Egosurfing is not just about looking for yourself. You can also use these techniques to investigating your own organisation or your competitors. This is essential in fields such as intelligence and security.

How to Egosurf

Now that we understand the importance of egosurfing, let's look at how to do it effectively. There are several ways to carry out this practice:

1. Google Alerts

Google Alerts is a tool that allows you to set up email notifications on topics that interest you. You can use it to receive alerts when your name, surname, ID or other relevant information appears on the website. Be sure to set up alerts according to your preferences, including language, frequency and geographic scope.

2. Google search engine

The most common way of egosurfing is to Google yourself. Simply enter your first name and surname in inverted commas ("First Name Last Name") and press the search button. This will show you results related to you. In addition, you can check if there are images of you on Google Images.

3. Social Networking

On social media, search for your username, first and last name, email address or phone number. This will help you identify publications and mentions related to you. Be sure to set privacy settings on your social profiles to control who can see your content and tag you in posts.

4. Honoralia's preventive alert service

We offer you a service with which you will receive immediate notification of anything that is published about you or mentions you on the Internet. This service of preventive alerts allows you to receive email notifications when new content is published that matches the parameters you have given us. These alerts can be used to track news, competition, trends, mentions of your brand, or any other topic of interest.

Also, if you want to know what is currently published and avoid long hours of searching, you can also hire our tracking service. With it you will receive an iDetailed report with a list of links where you appear.

Egosurfing: Protecting your digital identity and reputation on the Internet

Act if you find unwanted information

When egosurfing, you may come across information that you do not want on the Internet. Here's what to do depending on the seriousness of the situation:

  • If the unwanted information is on your social media profilesIf you do not want to be exposed, remove it and adjust your privacy settings to avoid future unwanted exposure.
  • Yes someone else has published damaging information about ti, consider talking to them to ask them to remove it.
  • If the information is published by third parties and it violates your rights or privacy, you can exercise your ARCO rights (Access, Rectification, Cancellation and Opposition) and search for legal assistance in requesting the deletion of such information. Contact with us if you need legal advice or additional assistance on issues related to the removal of unwanted information. We are here to help you protect your digital identity and maintain a good reputation.


Egosurfing is an essential practice for maintaining control over your digital identity and reputation. Knowing what information is available about you online allows you to make informed decisions and protect your privacy. In addition, egosurfing helps you to project the image you want online and to detect potential security threats. In an increasingly digital world, egosurfing is a valuable tool for all Internet users. Remember to do it regularly to ensure that your privacy remains intact and that only the information you want to share is available.

Have you ever egosurfed, found information that surprised you or that you think should be removed from the web? Share your experiences and opinions with us and keep up to date with Honoralia's publications on the right to be forgotten and reputation enhancement to make the most of the benefits of technology.

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