For any business, sales are the foundation, because without them, the business is doomed to disappear, and it is unsustainable to maintain it without any sales.
Thus, having a good Marketing and Sales strategy is fundamental, but we must not forget that our field is constantly changing and actions that may have worked for us years ago may be ineffective today.
Therefore, here are some of the most effective and up-to-date techniques for attracting and improving sales.
SELLING SOLUTIONS, NOT PRODUCTS OR SERVICES
We must start from the idea that Consumers are looking to buy solutions to their needs or problems.whether they take the form of a product or a service.
It is therefore essential to understand the needs of each consumer and sell the most appropriate and effective solution, making them realise that this is an investment..
Thus, we should highlight the benefits and value of such a purchase or investment.We are able to make the consumer see how we can solve their needs, leaving aside the specific characteristics and making it our priority to do so.
USING NEW TECHNOLOGIES
Today, we live in a world where most things are already digitised and sales should not be oblivious to this fact.
That is why all businesses have to be aware of new technologies and implement their use, as they are very useful, boosting sales and making it easier for consumers to get in touch.
Likewise, the use of new technologies significantly improves the consumer's experience with the brand, especially in terms of customer service.and can provide responses from applications, social networks or chatsbots.
In addition to the above, we must not overlook the fact that the world of telephony continues to grow, as well as mobile messaging applications such as WhatsApp.
Therefore, telemarketing is another of the most effective techniques.
This technique allows, in a certain way, to deal directly with our clients, being able to explain their needs, doubts or objections at length, in order to give a direct and rapid response to them..
It should also be re-emphasised that the priority is to make the consumer see our intention to help them, showing them the benefits of the investment we are proposing..
Another of the most current and effective techniques is Referral Marketing, which is based on social psychology, namely social proof.
Social proof refers to the psychological theory that people are more likely to perform a certain action if others have previously performed it.
Therefore, and in conclusion, Recommendation marketing is marketing that aims to turn customers into brand promoters through recommendations, opinions and experiences.
This technique It gives consumers an extra sense of confidence, as they can compare their situation to that of others and, to a certain extent, see that our products or services can provide a solution to what they need and are looking for.
PROVIDE ADDITIONAL SERVICES
Finally, a last strategy to boost sales for our business is to provide additional services such as, for example, free reports, guarantees, free delivery services, etc.
These services can be the determining factor in closing a sale, as they make our offers more attractive, unique and original compared to the competition..
Therefore, and as we have seen, there are many techniques and strategies to boost sales, which can be applied simultaneously, regardless of the sector or field to which the business belongs and achieving, with each of them, a great improvement in the sales of our business.