Personalised Action Plan.
We manage online reputation for companies, professionals and individuals in general. Do you want to leave them in control of your personal brand on the internet? Start managing your online reputation with us.
Reputation and branding
There is a whole journey from the creation of an identity, to the projection of an image and the generation of a reputation. The main challenge resides in minimising the gap between the image emitted and the image received. Monitoring the brand's reputation and comparing it with its identity can provide very interesting insights for a review of the strategy or how it has been carried out.
Identity, image and reputation are not new terms in branding. Achieving a sustainable image must start with achieving a strong identity that represents the company's values and culture. Reputation management, on the other hand, must be based on a broader scope that pays special attention to behaviours and communication, through its various stakeholders and touch points, as well as considering external actors such as third party opinions. This is a much more effective approach to branding, taking into account the management of cause and the control of effect.
Abraham Lincoln said that "a brand is like a tree and its reputation is like its shadow".. In today's context, the shadow surpasses the reality of the tree itself. No one can afford to sully it.
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Access your complete Internet information
How do we do it?
Although it may seem easy to Google our own information, we don't always obtain complete information. That's why at TeBorramos we work with the best specialised tools on the market to carry out a thorough internet search and obtain all the information on a person or entity.
What does this achieve?
Knowing all the information hosted on the network. That is to say, being Google the mother of all search engines, we will be able to obtain from the information accessible through its search engine, any type of news, publication or comments in blogs, forums, social networks... that affect you.