The hottest Digital Marketing trends for 2023

As we all know digital marketing is constantly evolving and changing. Here are the trends for 2023 in digital marketing.

Staying up to date is a fundamental part of the industry, especially when it comes to creating new strategies. Here are the six trends that will take place in 2023:

Metaverse

First of all what is the metaverse? It is a virtual universe, which merges physical reality with virtual reality. It allows multisensory interactions with the virtual environment. It combines virtual reality and augmented reality.  

More and more brands are thinking about creating a virtual platform that anyone can access. This opens up a large number of ways to market products and services. The metaverse expands the ways to promote oneself and this can be seen in the large number of brands that are betting on it.

AI and SEO

Another trend that is coming on strong in 2023 is Artificial Intelligence (AI) in SEO. Google's algorithm involves changes and variations in its operation that affect SEO positioning and its corresponding strategies.

What AI offers within SEO is the personalisation of the user's marketing experience, which will be much more efficient and cost-effective.

Google Analytics 4

Google announces the arrival of Google Analytics 4. This will be characterised by its most significant change, which is that it will allow the collection of data from both applications and web pages with the aim of getting to know the user and their journey on the Internet better. It is therefore interesting for brands to prepare for its new functions.

Native Ads

In 2023, the frequency of use of Native Ads will increase, due to the fact that users are increasingly avoiding advertisements. This is why Native Ads are so important, as they are characterised by adapting ads to the medium they are in, so that advertising is less intrusive and generates more trust in the user. In the same way, Native Ads or "native advertising" increase traffic to websites and social networks.

Tik Tok

One of the social networks that has seen an increase in popularity. Showing products and services through short videos is perfect to reach the audience immediately. Therefore, companies should take into account this social network to present their services to their audience.

Influencer marketing

Relying on influencers to generate impact, credibility and build trust with your target audience has become the best method to achieve the desired results.

It is a practice that is widespread, and by 2023 it will continue to increase in popularity. The requirements for choosing influencers would be:

• Number of followers.
• Level of interaction.

It has been proven that more than 80% of users trust influencers' reviews of products and services more than the advertising itself..

We must adapt to changes in user behaviour, especially if we are involved in digital marketing.