The increase in cyber-scams, or better known as PhishingThe digital age in which we live is unavoidable, and all this is a consequence of the digital age in which we live.
However, in addition to the victims of these scams, the people who have been swindled, we also have other victims.
We are talking about brands can have their reputations seriously damaged and harmed as a result of use and impersonation by fraudsters..
We are therefore going to discuss some of the best known brands that have fallen victim to the phishing.
Currently, is the brand that has been supplanted the most and has probably generated the most fraudsters..
As we all know, DHL is a courier company, which normally notifies its customers via SMS.
This fact has been exploited by countless fraudsters, with the intention of collecting data from individuals in order to subsequently use them for their own benefit or for the pursuit of fraudulent ends.
Normally, The message leads to the entry of suspicious links that may even contain viruses that give full access to the device, which is very dangerous..
Fortunately, however, this situation has been echoed on all platforms and, as a result, citizens have been able to be aware of this type of conduct and protect themselves from it.
In the case of the Mercadona supermarket chain, on phishing attempts were made through the publication of supposed job offers, which appeared mainly on social networks and by SMS..
In this sense, all the offers were completely false, with the main objective of the scammers being the collection of personal data and, where appropriate, confidential data such as bank account numbers..
In response, Mercadona reacted quickly, warning through all the social networks and media that it was a case of brand impersonation and an attempt to defraud.
Another well-known brand that has suffered from identity theft is Amazon.
In this case, on phishing The focus was on both e-mails and SMSs, which contained a link requesting certain data and which, in many cases, provided the necessary data to gain access to customers' accounts.
Faced with these cases, Amazon has not hesitated to bring these attempts at fraud to the attention of the public, creating a section on its website that allows you to report this type of behaviour.
Finally, it is worth mentioning the case of Vueling, a brand that was also used and impersonated to commit cyber-scams.
These behaviours consisted of offering free flights and asking for a series of personal data, the intention of the fraudsters being to collect this type of data in order to subsequently use it for their own or fraudulent interests..
Both Vueling and the media were quick to highlight this type of behaviour.
HOW CAN PHISHING AFFECT A BRAND'S ONLINE REPUTATION?
As we have been introducing, not only is a trademark being impersonated, a conduct that may constitute a clear intellectual and/or industrial property offence, but this type of behaviour also seriously damages the online reputation of the trademark..
This injury focuses on the loss of customer confidence trust in the brand in question, trust which is fundamental to any business.
Likewise, this type of conduct is reported on different platforms and, in the event of not receiving a response from the brand, can give you a bad image and poor customer engagement..
HOW CAN WE PROTECT OUR BRAND?
In addition to reacting quickly and effectively to such situations, some preventive measures should be implemented.
Among the most effective are the following:
- Creating lists of false names to set them up as Spam and block messages that they may send us.. This measure prevents potential hackers from accessing our business systems and obtaining both personal and confidential data, whether from customers, partners, suppliers or the company itself.
- Register domains similar to your business, as well as those with misspellings, abbreviations or other small variations, so that customers are redirected to your official web domain.. This measure reduces the possibility that fraudsters can get hold of a similar domain and trick people by impersonating your business and/or brand.
Therefore, every business must be prepared to face this type of situation, not only by reacting to them, but also by having measures in place that, as far as possible, try to prevent and avoid any impersonation of our brand.