Proactive reputation
Build the reputation you deserve.
And take it from no one.
Your name or your brand is worth what Google says about you. In Honoralia we design strategies for digital reputationWe create content that represents you, we position it in search engines, and we monitor what is said about you.
Digital Pact • AEPD
Why it matters
Your digital reputation is not an option. It's your first interview.
Before anyone speaks to you, they've already Googled you. The figures leave no room for doubt:
of consumers reads online reviews before visiting a business.
of the users It doesn't get past the first page from Google.
avoid companies with Negative reviews visible.
of the professionals are investigated online before hiring them.
The client dismisses a business with a single negative review.
forma una opinión tras leer solo 6-8 reviews.
- WARREN BUFFETT
At Honoralia We've spent over two decades ensuring that those five minutes never arrive. And if they do, that they leave no trace.
Our method
Four axles. An armoured reputation.
All our services are organised around four complementary pillars. We can activate them separately or design a 360° strategy for anyone who wants to protect their name or
your brand holistically.
IDENTITY, CONTENT AND OWN CHANNELS
Your house before the street.
We create the content and channels that represent you:
Copywriting, web, branding, social media.
Visibility where it matters
We publish in the media, optimise SEO, manage advertising and generate positive reviews to rank top on Google.
Once something negative is already published
If removal isn't viable, we push the negative onto the first page and activate crisis management when the fire's already burning.
Before it happens, we already know.
24/7 monitoring of everything said about you online, with immediate alerts and a team ready to intervene.
Axis 1 • Build
Your well-built digital home is your best defence.
Before fighting for your visibility on Google, you need a solid foundation: quality original content, a website that inspires trust, a consistent identity, and active social media. The more solid your own digital presence, the less vulnerable you will be to what others publish about you.
Content writing
Articles, press releases, biographies, newsletters and SEO-optimised posts. Quality content that positions you as an authority and feeds all your channels.
Creation and management of websites
We design and maintain responsive websites with a polished look and feel, optimised usability and a conversion-focused structure. A bad website can damage your reputation as much as a bad review.
Personal and corporate branding
From identity to image, and from image to reputation. We work the complete journey to minimise the distance between who you are and how the world perceives you.
Social media management
Professional community management on Instagram, LinkedIn, X, Facebook, TikTok and YouTube. Posting, moderation, responses and weekly analytics. Live networks, not forgotten shop windows.
- Abraham Lincoln (quoted in our branding philosophy)
Axis 2 • Amplify
May Google, the media, and your clients speak well of you. In that order.
Having good content isn't enough: you need to put it where people will see it. We'll position you in the top results, publish in leading media outlets, run advertising campaigns with measurable returns, and turn your satisfied customers into a silent army of positive reviews.
Guaranteed publication in national and international publications. You choose the medium, headline, date, and content; we write, negotiate, and confirm it.
+70 % medium visibility +50 %: Web traffic and profiles •
more contacts and better closing of negotiations.
We focus on technical aspects, content and authority to get you onto the first page of Google when someone searches for your name, your brand or your services. Because 75 % of users don’t look any further than that.
Planned, segmented and meticulously optimised campaigns (CTR, CPM, conversions). Ads that capture potential clients and enhance your reputation simultaneously.
Own system that multiply by up to 10 Your Google reviews. Automated requests via SMS, QR codes, and NFC cards, with pre-filtering of dissatisfied customers (they receive feedback but do not post).
From €30/month
Axis 3 • Move and protect
When it can't be deleted, it can be moved.
Not all negative content can be legally removed: truthful news, opinions protected by freedom of speech, publications in non-cooperative jurisdictions. But almost all negative content can be buried. And when you're already in the midst of a public crisis, every hour counts.
Aggressive SEO strategy to push negative content off the first and second pages of Google. We create, position, and amplify high-authority positive content until it
dañino stop being visible.
The figure that changes everything: 75% of users don’t go beyond the first page. If the negative information is on page 3, for 95 % of the world it ceases to exist.
When a comment goes viral, a review triggers a crisis, or a media outlet publishes something damaging, we act in emergency mode: crisis cabinet, coordinated response, narrative control, disclaimers, legal action if applicable, and subsequent restoration.
Equipment activated Lawyers + journalists + SEO technicians + community managers, all working in parallel.
We'll tell you after the audit. Our first question isn't "how much are you going to pay us?". It's "what's the most efficient way?". Sometimes removing costs more (and is less stable) than moving. Honesty upfront.
Axis 4 • Monitor and anticipate
You cannot protect what you do not know exists.
Thousands of mentions, comments, reviews, and news stories are published online every day. Do you know which ones affect you or your business? Our tracking and monitoring services give you full visibility of your digital footprint: what has been published to date and what will be published from tomorrow onwards.
Single report
Comprehensive analysis of everything published to date on a person, brand, company, product, or competitor.
Where do we track?
- Search engines (Google, Bing, Yahoo, Yandex...)
- Networks: X, Facebook, YouTube, Instagram, Pinterest, LinkedIn, TikTok, Twitch
- Websites, forums, blogs, digital press
- Reviews: Google, TripAdvisor, Booking, Yelp, Facebook, apps
- Video directories and platforms
Deliverable PDF report with links, sources, metrics, languages, countries, statistics, sentiment analysis, and trends.
Alerts
Alert system that detects and notifies you of every new mention on the internet from the moment of signing up.
You receive by email:
- Post link
- Source / media
- Headline and image
- Context summary
- Publication date and time
We intervene before the publication goes viral.
Manual Google Tracking
Basic Tracking
Search engines + websites + forums + news
Recommended
Full Report
Basic + all networks + reviews
Methodology
This is how we work. From audit to continuous shielding.
Days 1-5
Audit
360° Analysis of your current digital footprint: Strengths, Weaknesses, Competition, Opportunities. Diagnostic Report with Baseline.
Week 2
Strategy
We design the bespoke plan: which axes we activate, in what order, with what resources, and which KPIs we will measure. Plan closed, budget closed.
Weeks 3-6
Production
We create content (articles, notes, photography, video, web copy, social media management). Everything reviewed and approved by you before publication.
My 2-4
Publication and positioning
We executed the strategy: we published in the media, optimised SEO, launched advertising, activated Opinas+ where appropriate, and neutralised negative content.
Continue
Monitoring and adjustment. Continuous verification and protection.
Permanent tracking, monthly report with metrics (visibility, mentions, sentiment, traffic) and quarterly strategy adjustment.
Average results
This is what a Honoralia client achieves, on average.
Figures calculated on a sample of over 500 active clients in the last 24 months.
Results at 6 months of employment.
General digital visibility
Comments and mentions
positive
Web traffic and profiles
Business contacts
qualified
Average content descent Negative visible on the first page -85 %
Average rating on review platforms (Opinas+): 3.4 - 4.6 over 90 days
Average time to displace negative news from the front page: 3.5 months
Internal data Honoralia 2024. Results vary by sector, starting point and contracted plan. Free audit to estimate your figures.
Real Cases (Anonymised)
Real results. Names changed.
Three anonymised examples of how we work. All our clients sign NDAs, so please forgive the discretion.
📋 Family Dental Clinic, Madrid
Initial situation: 3.4 stars on Google with 42 reviews (12 negative concentrated in one quarter following a team change)
🎯 Strategy
Opinas+ activated + professional response to negatives + SEO displacement with positive content.
✅ Result
4.8 stars with 187 reviews
+62 % of new monthly appointments.
Financial sector executive
Initial situation: An old news story about a professional lawsuit (resolved in their favour) it appeared in positions 1-3 of Google when searching for their name, affecting contract negotiations.
🎯 Strategy
Creating your own web profile
+ publication in 8 business media + optimisation
LinkedIn + SEO offshoring strategy.
✅ Result
Old news item moved to page 4. First page of Google: 100% – positive result.
Tech startup in crisis
Initial situation: Viral thread on X with accusations from anonymous competitor, replicated by 3 digital media outlets in 48 hours
🎯 Strategy
Crisis cabinet activated in 2 hours + coordinated statement + legal response to main media outlet + positive amplification campaign + reinforced monitoring.
✅ Result
Retraction from two media outlets, denial in the third, author identified. Impact on sales: practically nil.
- All cases have been altered to preserve anonymity. We have confidentiality agreements with 100 % of our clients.
Preguntas frecuentes sobre reputación online
¿Qué es la reputación online y por qué importa?
The online reputation es la opinión que se forman las personas sobre una marca, una empresa o un particular a partir de lo que encuentran en Internet: resultados de Google, reseñas, noticias, redes sociales y, cada vez más, las respuestas de los asistentes de inteligencia artificial. Importa porque casi todas las decisiones de compra, contratación o colaboración empiezan con una búsqueda.
¿Es mejor eliminar o desplazar una noticia negativa?
Depende de si existe base legal para retirarla. Las noticias veraces y las opiniones amparadas por la libertad de expresión no siempre pueden eliminarse; en esos casos se trabaja el desplazamiento: crear y posicionar contenido positivo con autoridad hasta que lo negativo sale de la primera página de Google. Honoralia lo decide tras la auditoría inicial y a veces desplazar resulta más eficaz y estable que eliminar.
¿Cómo consiguen reseñas positivas sin comprarlas?
Honoralia no compra ni redacta reseñas falsas. El sistema Opinas+ facilita que los clientes reales dejen su opinión mediante solicitudes por SMS, código QR y tarjetas NFC. Los clientes insatisfechos pueden enviar su queja de forma privada para que el negocio la resuelva. Todas las reseñas publicadas proceden de clientes reales y el proceso se adapta a las normas de cada plataforma.
¿Qué incluye el servicio de monitorización y alertas?
Dos modalidades. El informe único analiza todo lo publicado hasta la fecha sobre una persona, marca o empresa en buscadores, redes sociales, webs, foros, prensa y plataformas de reseñas, y se entrega en PDF con enlaces, fuentes, métricas y análisis de sentimiento. La monitorización continua envía por email cada nueva mención con el enlace, la fuente, el titular y un resumen del contexto, para intervenir antes de que se viralice.
¿Pueden publicar contenido sobre mí en medios de prensa?
Sí. Honoralia gestiona la publicación de notas de prensa, entrevistas y artículos en cabeceras digitales nacionales e internacionales. El cliente elige el medio, el titular y el enfoque; el equipo redacta el contenido, negocia con el medio y confirma la publicación. Es una de las herramientas para ocupar los primeros resultados de Google con contenido positivo.
¿Qué hacen ante una crisis de reputación?
Cuando un comentario se vuelve viral, una reseña dispara una crisis o un medio publica algo dañino, se activa un gabinete de crisis con abogados, periodistas, técnicos SEO y community managers trabajando en paralelo: respuesta coordinada, control del relato, desmentidos, acción legal si procede y restauración posterior de la reputación.