SEO strategies are gaining a lot of momentum, as they are fundamental to improve the positioning of websites in search engines.
However, depending on the type of website you are dealing with, these strategies will have to be approached from different aspects.
For this reason, and given that the most widely used web creation platform is WordPress, we are going to discuss some SEO techniques that will undoubtedly help in the positioning of your website.
Normally, the results we find in Google are therefore limited, it is essential to have short, attractive titles that contain the keyword.
This will not only help to prevent Google from deciding to limit our titles according to their freedom, but will also will capture the user's attention, as very long titles usually bore the user and he/she loses interest in reading the whole thing.
Likewise, and as we have already mentioned, the keyword must appear in the title, as it is a determining factor in the ranking of the title as a result of certain searches.
As with the titles, We should not have URLs that are too long and, of course, they should contain the keywords.
In this connection, the common belief is that URLs have to be identical to the titles of our landings or posts, but this is a completely wrong belief.
Therefore, the URL should briefly show what our content is about, containing the right keywords, but not too long, especially if our aim is to make users remember that particular section of our website.
In this case, it is possible to state that keywords are perhaps the most important aspect of SEO positioning, being the main driver of positioning in search results.
Thus, it is not enough to know how to choose the right keywords, we must also make the most of them by learning how to use them correctly and effectively..
In this respect, we must not forget that these keywords will cause our website to appear in search engine results.. It is therefore important to know how to choose them well.
We should not use very generic keywords, as this will not help us to position ourselves in relation to our competitors, as well as appearing in searches that are of no interest to us, but also not very concreteThis increases the likelihood that these terms will not be searched for by users and therefore our website will not be known.
With this in mind, and once we have chosen our keywords well, use them and include them throughout our posts..
Specifically, if possible, it is best to use them at the beginning of our articles.being one of the first words. This will not only help with positioning, but will also attract the attention of users.
In the case of paragraphs, something similar happens as with titles and URLs, and they should have a limited length, i.e, they should be short.
This is a consequence of the fact that the vast majority of traffic today comes from devices other than computers, such as mobile phones or tablets.
Well, although on our computer we can see that the paragraph is not extremely long, on a mobile phone the length doubles, given the inches of the screen.
In this way, a paragraph of 4 lines on a computer becomes a paragraph of 8 or 9 lines on a mobile phone, resulting in a very long paragraph.
Therefore, it is best to use short paragraphs, preferably no longer than 20 words, so that they do not seem excessive on other devices and keep the user's interest in reading our content..
As we have always said, the idea is to try to create attractive content for the user.. Therefore, the typography used, as well as other options such as bolding, underlining, etc., are essential to prevent a text from becoming boring.
Also, we must not forget audiovisual content, as it is our best strategy.This ensures that the user has a good experience on our website and, in turn, that our content is positioned in the search results.
Last but not least is content linking. Thus, we must differentiate between internal and external content linking.
Internal content linking refers to linking to links on our own website that are similar or related to the current article. External content linking, on the other hand, involves linking to third party websites.
In this sense, Both links are good SEO techniques to improve the positioning of our website, but we must also bear in mind that the content of internal linking adds a plus and helps to keep the user browsing our page for longer.
Therefore, and as we have seen, improving our positioning through SEO techniques is not complicated, with a variety of strategies that are easy to apply and that can give great results.