The healthcare sector is one of the areas most vulnerable to online reputation crises. This is mainly due to patient dissatisfaction.
In this sense, it is quite normal that a job cannot always be adjusted to the patient's wishes, as there are many factors that influence and limit the techniques of the professionals.
Even so, many patients do not understand the many aspects that need to be taken into account, simply focusing on the fact that the result does not perfectly match the idea they had.
However, This reality should not discourage professionals, as maintaining a good reputation or improving a bad reputation is possible with a little patience..
Experience in this sector shows that the most important thing is the content, both positive and negative.. Thus, a single criticism can be withering and the beginning of many more, since its appearance means breaking the ice for many others.
Therefore, to keep our online reputation strong and avoid a possible collapse, we need to focus on creating positive content that serves to detract from the negative.
PROFESSIONAL WEBSITE WITH BLOG
As a professional, it is of utmost importance to have a professional website. where you can see our history, values, trajectory, testimonials... as well as the services we provide..
A professional website is essential as it is very easy to optimise and position in search engine results, and a little SEO work is all that is needed..
Having a blog on the website is also an important aspect, since the content we create in this blog will help to position the page in a faster and more effective way.
COLLABORATIONS AND PRESS RELEASES
Another essential step in the industry is partnerships and press releases.
In this sense, it involves publishing articles in different media and web portals in the health sector such as medical journals or blogs..
This will not only help the professional to become much better known, but also involves a linkbuildingThe aim is to link the professional website and the professional's social networks with these publications, generating a flow of visits to the positive content and helping it to position itself in the market..
SOCIAL MEDIA PROFILES
As we have already anticipated, every professional should also have profiles on the main social networks such as LinkedIn, Instagram and Facebook, as well as on those web portals or directories in the healthcare field.
Thus, social networks are not only useful to show our work, results and satisfied patients, but also allow the creation of links with potential future patients, as they are currently the first channels of communication..
Last but not least is the interaction with our patients and spectators.
We must respond and communicate in the most appropriate way, whether it is a query regarding a procedure or a simple comment. in a post on Instagram.
It is obvious that, in the case of social networks, if we receive many comments or reactions, we should not respond to absolutely all of them, but we should respond to a few of them.
This interaction will generate not only a good image of the professional, but also a feeling of trust and closeness, feelings that are highly appreciated in the case of patients and in the healthcare field in general.