What factors does Google take into account to position our website? Find out some of the most important ones

We have often asked ourselves: Why doesn't our web page rise in Google's results? What does Google take into account when ranking a web page? How can we improve the position of our web page? 

It is clear that our website is one of the most important aspects of our business. Therefore, it is important to know the factors that can influence its positioning. 

Below, we will discuss some of the most relevant factors that Google's algorithm takes into account and that will help us to improve our positioning. 

TITLE TAG 

The title tag refers to the code that allows you to put an title to our website. This title is not only displayed in the browser bar, but also in the search results.. 

For this reason, working with keywords in our title is a very effective way to improve positioning. of our website. 

The simple fact of containing the specific keyword will already help us to position the page, but will carry more weight if the keyword is placed at the beginning of the title rather than at the end.. 

In this respect, Google's algorithm takes very much into account not only the use of key words, but also the location. 

CONTENT LENGTH 

Another factor that seems irrelevant but is quite the opposite is the length of the content of our website. 

For Google's algorithm, content that contains more keywords and is longer, stands out more than content that is shorter.. 

But it is also true that, a large amount of content can wear the reader out and tire them out. 

We must therefore to find the necessary balance to capture the attention of Google's algorithm, but at the same time not to tire our readers.. 

LOADING SPEED 

The loading speed of your website is one of the most important factors for Google. 

Typically, search engines, such as Google, use spydersThe software is responsible for crawling, processing, indexing and facilitating keyword searches of web pages.. 

These programmes, in turn, and in order to place a website, can measure the speed at which they are loaded. 

For this reason, and in order to draw the attention of the spydersIn order to ensure that our website has an adequate loading speed, we must ensure that our website has an adequate loading speed. The higher the speed, the better. 

USE OF MULTIMEDIA CONTENT 

As the famous saying goes "a picture is worth a thousand words"and for Google this is absolutely true. 

The use of multimedia content, whether images, videos, graphics, gifs, etc., attracts the attention of Google's algorithm.. 

In this sense, it is understood that by using this type of content, there is more variety and should therefore be rewarded with a better positioning.. 

CONTENT UPDATE 

Another very important aspect is the constant updating of content. In this respect, Google has a modification of the algorithm called Google Coffeine. 

This update understands that pages with new, recent or updated content should be rewarded by improving their ranking.. 

However, in relation to the updating of content, the seniority factor is also important. 

In this sense, the older and more updated a page is, the better its position will improve, and it will even be able to rank above the newest ones.. 

These are some of the most important factors for Google's algorithm, but not the only ones.  

We therefore encourage you to discover all the others, as they are sure to help you improve the positioning of your website.