What is domain authority and how can we improve it?

Domain authority is one of the most important terms in SEO, but it is not the only one:

What exactly is this domain authority? 

This term refers to the popularity that a website has on the Internet, especially in search engines such as Google

Thus, The more domain authority our website has, the more relevant it will be on the Internet and, as a consequence, its SEO positioning will improve. in the search results. 

However, domain authority should not be confused with page authority, which is also another SEO factor. 

Domain authority measures the authority, quality and reliability of a website in general and in relation to other domains. 

Page authority, on the other hand, measures the relevance of each page of a specific website, regardless of the domain to which it belongs. 

Once it is clear what domain authority is:

How can we improve it? 

In order to achieve this, it is essential to have a large number of links and external websites linked to our website

However, not all links will give the same result, as it also depends on the content of the link. 

In this sense, links that also have a high domain authority will generate more domain authority for us.

That is to say, those with valid and valuable content, with a lot of traffic and that are well positioned on the Internet.

However, we also have to take into account other factors that can help us to improve our domain authority level. 

Some of these factors include the following: 

  • Have an adequate page loading speed and no crashes. 
  • Having appropriate and well-positioned keywords. 
  • To have quality and valuable content on our website. 
  • To have a design that facilitates navigation on our website. 
  • Constantly publish new content of quality and value. 

However, as mentioned above, the external links are essential, as well as their content. 

Therefore, although there is no perfect combination to improve and increase our domain authority, external links from quality linked content are a safe bet.

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