What happens to those URLs that are badmouthing us on Google?
Nowadays anyone who wants to buy from us, find out more about us, find out if we are trustworthy or even do business with us will Google us.
Let's take a step-by-step look at what we need to do:
- Make a list of the queries for which negative results appear2.
- Make a list of all the URLs that appear on Goggle talking negatively about you.
- Study these URLs one by one to see how old they are, how long they have been ranked by Google for your brand, their SEO strength, and so on.
We must be aware of what we are up against.
Ideally we would like to eliminate these negative results, but realistically we can try, but most of the time they will not be eliminated.
So what can we do?
First and foremost Taking away their visibilityIt is often said that if you want to hide you should ideally appear on the second page. Well, let's hide it on the third page.
To displace these negative outcomes we will need to work on other positive outcomes.
What results can we work on?
-For example, our own or our brand's social profiles.
-These are URLs with high authority that we can work for.
-We can also work on articles in newspapers and blogs on our subject that talk about us in a positive way.
This can be a very good combination because we can also take advantage of those articles in newspapers and blogs to link to our social profiles and thus boost them through link building.
Where do we get these articles from?
We can get them from the LEOlytics tool and we can work with both newspapers and thematic blogs. Also for related sites LEOlytics has a premium tool called 'Smart LEO tool'.
In addition to getting these articles in the media and blogs, we are also interested in promoting them. Because even though we will be hiring them in media according to the authority of the negative results we have, we can promote them.
How can we enhance them?
-Making TIERS below these articles
-We can do them monthly or we can work with tools like SEO autopilot.